To
establish a long-lasting company, set up eternal
brands, and invigorate the marine industry;
To rely on independent advantages, stick to technical
researches, and develop superior marine products;
To utilize uptodate technologies, establish more
chain stores, and make a giant in marine industry.
To establish a long-lasting
company:
In face of a new century, Antaeus Group will seize
the opportunities, achieve more market shares, and
develop new advantages in competition. Antaeus will
increase investment in marine health foods and strive
to become a diversified company. Antaeus has a ceaseless
pursuit to make a famous, world-class and long-lasting
company. Antaeus is cultivating a great number of
specialists for Antaeus and the community by means
of a unique and practical corporate culture. Facing
a new century, Antaeus has a strategic objective
to top the sales of marine biological foods in 2010
around the world, while shaping a noted and long-lasting
enterprise in China.
To set up eternal brands:
Brand is not only the identity of product quality
and market value, but also an intangible asset for
a company in market competition. When the competition
of health foods becomes intangible, the value of
brand is becoming more remarkable. Antaeus Group
advocates health preservation with marine foods
and strives to make a giant of marine health foods,
which is the core of our corporate culture, the
direction of our development. We believe that, “Product
can be imitated, but brand can’t. Setting up a brand
is to enrich the product and increase its value.”
Our enterprise value is “Truth, Virtue and Beauty”.
We aim to “create a healthy life and make a long-lasting
company”.
To invigorate the marine
industry:
Since China’s National High Technology Research
and Development Program (also called the “863” Program)
carried out since the 1980s, we become more and
more open-minded. While making the best of cultivated
land, the country launched a revolution toward the
blue ocean. After over 10 years’ efforts, Antaeus
based on aquatic products has become a diversified
enterprise group, which focuses on marine biotechnology
development and integrates uptodate agriculture,
technical researches, modernized production, and
chain-store operation.
At present,
as for the development of marine economy in China,
there is multiple and simultaneous advancement among
traditional, uptodate, and future high-tech industries.
Since 1990, Antaeus has been engaged in the research
and development of marine functional foods. Sticking
to ceaseless technical researches, Antaeus has established
cooperative relationship with hundreds of experts,
professors, and senior engineers from over 10 universities
and research institutes, including Sun Yat-sen University,
Wuhan University, Beijing University, Tsinghua University,
and Chinese Academy of Sciences. Starting from eel
breeding, Antaeus has extended its researches to
turtle, crocodile, and pearl. With active substances
extracted from ETCP to enrich and regulate body
functions, Antaeus has developed a series of products
which are beneficial to regulating blood fat and
internal secretion, improving memory, preventing
dementia and tumor, enhancing immunity, relieving
fatigue, and beautifying skin. Numerous function
tests, clinical tests and stability tests, as well
as verification by experts from Guangdong Food Industry
Association, show that Antaeus products are characterized
by advanced technologies, unique processing technique,
and retained bioactivity. Antaeus represents stable
and reliable quality that meets the advanced level
of similar products at home and abroad. Successively,
Antaeus has won a great number of technical prizes
and honors at provincial and national level.
