The 21st century is a century of ocean, a century
of biotechnology, a century full of population,
resource and environmental challenges against the
earth. “Taking foods and drugs from the sea” has
become a hot and important issue for mankind to
survive and preserve health. Along with economic
globalization, market competition becomes increasingly
fierce. People are more and more concerned about
health and health care. Promoting the development
of marine health products is line with market demand,
beneficial to national economy, and good for Antaeus
development. Therefore, we seize the opportunity
and face the challenges with high technologies.
We aim to “restore your health, promote the society,
and lead the industry forward”. Replying on powerful
resources and over ten years’ experience in aquaculture,
we will provide more and better marine health products.
Let’s work together to make Antaeus a long-lasting
brand of chain store. Let’s contribute uptodate
ETCP (eel, turtle, crocodile, and pearl) products
to help more people. Let’s start a new legend of
marine health care! Marine
life is an important and developable resource for
mankind. It is a huge mine that provides drugs,
health products, foods, and biomaterial for us.
Along with technical advancement, people are attaching
greater importance to developing marine resources.
Each country around the world is paying close attention
to the research and application of marine bioscience.
Marine biological industry has become a “promising
industry” in the 21st century. Acquiring bioactive
substances, biological information and functional
materials from marine life has become an active
field of new technology development. We need new-generation
health foods, modern bio-engineering technology
is advancing rapidly, and people are knowing more
and more about marine biological resources. All
of these shake the most important driving force
that promotes the research of marine bioactive substances.
As a farseeing leader, Mr. Huang chairman of Antaeus
keenly realized that, to win the market, high-tech
products are required. Since 1992 in China, Antaeus
Group took the lead to conduct researches on eels
which are rare, precious and high in healthcare
value. In succession, Antaeus extended the researches
to turtle, crocodile, and pearl. With ETCP as raw
materials, Antaeus employs advanced and patented
techniques to extract active ingredients from these
materials, and formulate them into various kinds
of highly value-added health products, including
health foods, food, cosmetics, crocodile wine, and
crocodile leather. Among others, Antaeus Eel Oil
Blood-Fat Reducing Pill [License: WSJZ (1997) No.134],
Antaeus Eel Oil Capsule [License: WSJZ (1998) No.365],
and Leon Turtle Pill [License: WSJZ (1997) No.135]
are health foods approved by the state. The above
products are respectively suitable for people of
different age, sex, occupation, and health condition.
They help reduce blood fat, regulate blood pressure,
reinforce fatty liver, enhance immunity, improve
memory, eliminate fatigue and mental stress, normalize
spleen and stomach, dispel constipation, prevent
tumor, remove freckles, beautify skin, promote sleeping,
balance internal secretion, postpone aging, relieve
menopausal syndrome, etc. Health
food has a time-honored history in China. In ancient
Chinese pharmacopoeia, we can find the idea that
“drug and food are of the same root”, that “food
tonic is better than medical tonic”. But in ancient
China, people laid particular stress on practices
and paid little attention to the research of mechanism,
which affects the development of health food. In
the 1980s, the healthcare value of food fiber as
well as EPA and DHA in marine life was discovered.
People began to have deeper understanding in the
said idea and increase more researches on the field.
Since then, the slow, disperse and traditional development
of marine health food in China was ended; a new
era of development is started. Meanwhile, the research
and development of marine health food became a national
program. All of these are beneficial to rapid development
of the industry. Relevant
scientists in Guangdong believe that, along with
the development of marine biotechnology, “marine
medical industry” is rising in maritime countries
around the world and showing promising development
in the 21st century. Since China is rich in marine
living resources, we’d better establish a new system
to develop marine drugs and speed up the industrialization
of “marine medical industry”. It
is reported that, researchers around the world have
acquired over 36,000 kinds of chemical compound
from marine life and proved that over 3,000 of them
are of biological activity. Many marine drugs against
tumor, virus, radiation, and cardiovascular &
cerebrovascular diseases have been launched one
after another. So far, there are less than 20 kinds
of marine drugs in deed, but their unique efficacy
and low toxicity have attracted wide attention among
people.
Sufficient Supply
of Raw Materials & Healthy Marine Foods:
After long-term efforts, we have established stable
and abundant supply of raw materials. We’re in possession
of self-owned eel farms that cover an area of over
66.6 hectares. Around the farms, we have an eel
breeding base in tidal flat over 1333.3 hectares
in size. By means of eel breeding in earthen pond,
our eel breeding base in Shunde Guangdong is the
largest one in the world. All of these farms guarantee
sufficient supply of eels for Antaeus Group. If
the eel prices are going down, we can utilize the
eel bred by ourselves to produce eel oil. In our
refrigerated warehouses, over 100 tons of eel oil
is available. This ensures sufficient supply of
eel oil for the Group. As for the Sriracha Crocodile
Farm of Antaeus in Thailand, over 100,000 heads
of crocodiles are available, which guarantees sufficient
supply of raw materials for producing crocodile
products. In Nan’Ao Island, Guangdong, we have a
pearl farm over 33.3 hectares in size. In Hubei,
a province famous for thousands of lakes, we have
jointly developed a pearl farm that occupies an
area of over 13.3 hectares. In Chenghai Guangdong,
we have a turtle farm over 20 hectares in size.
All of these aquatic farms guarantee sufficient
supply of raw materials for Antaeus. Moreover, we
keep enhancing the production management of raw
materials. We try all means to ensure that our raw
materials are safe and unpolluted. Our supply of
raw materials for ETCP product development is reliable,
long-lasting and high-quality.
Since 1990, we began to produce famous and superior
aquatic products mainly with eels bred by ourselves.
Since then, we’ve been engaged in deep processing
of ETCP (eel, turtle, crocodile, and pearl), namely
the researches and development of marine functional
foods. We make the best of our enthusiastic brainpower
and independent research institutes, while establishing
long-term cooperation with Sun Yat-sen University,
Wuhan University, Beijing University, Tsinghua University,
and Chinese Academy of Sciences. After hundreds
of trials, we achieved significant technical breakthrough
in the extraction of eel oil on December 10 th,
1990. This is millstone of Antaeus Group on the
way to better marine functional foods. Meanwhile,
we extended our researches to turtle, crocodile,
and pearl. We spared no efforts to extract active
ingredients from ETCP for the use of regulating
and nourishing human body. After a series of functional
tests, toxicity tests, stability tests, and clinical
trials, we managed to develop 7 kinds of health
foods in 1994 after 4-year constant researches.
They include eel oil blood-fat reducing pill, Antaeus
II, Antaeus III, Leon IV, Leon turtle pill, Leon
pearl oral liquid and pearl extract. On November
8th, 1994, presided over by Guangdong Food Industry
Association, the technical appraisement conducted
by a 7-expert evaluation committee directed by Yao
Ruhua a senior professor of food engineering and
a doctoral advisor from South China University of
Technology showed that, Antaeus products are characterized
by advanced technologies, unique processing technique,
retained bioactivity, stable and reliable quality.
Among others, Leon IV and Leon pearl oral liquid
were up to the world-class level of similar products
worldwide. The rest products were up to the advanced
level of similar products nationwide. In 1995 and
1996, because of these products, we gained the 2nd
and 3rd prizes of technical award in Shantou and
Guangdong, as well as an Outstanding Technical Achievement
Award in Guangdong. As
more and more researches are conducted in Antaeus,
new products are emerging. Presently, we’ve developed
35 categories of products made from eel, turtle,
crocodile, and pearl, including 11 categories of
eel oil series, 3 categories of turtle series, 17
categories of crocodile series, and 4 categories
of pearl series. They’re of diversified functions
and remarkable benefits. During product development,
we also undertake 6 significant projects at national
and provincial levels, including 1 national scientific
and technological key task program (Extraction of
Antineoplastic Substances and New Drug Development
from Crocodiles), 1 project listed into the state
“Torch Plan” (Eel and Crocodile Biological Products),
4 projects listed into the national Spark Program
(Eel Breeding in Tidal Flat, Development of Highly
Value-Added Marine Health Foods, Deep Processing
of Crocodile Products, and the Development of Eel
Oil Products), and 1 project listed into the promotion
program of advanced technical achievements in Guangdong
(the Development of Eel Oil Products). All of these
are driving Antaeus forward rapidly. We
began marine biotechnological researches since 1990,
which means our researches were conducted 6 years
before “The Development of China's Marine Programs”
a white book issued in 1996 by the Chinese government.
In China, we have the first and largest 70-hectare
eel farm in tidal flat and turtle farm. In Thailand,
we have the largest crocodile farm in the world,
where over 130,000 heads of crocodiles are available.
Besides, we have set up an eel breeding base in
tidal flat that covers an area of 1333.3 hectares,
as well as disperse and connected eel breeding pools
and pearl farms jointly run. All of these guarantee
sufficient supply and reliable quality of raw materials.
It is the innovation and sufficient supply that
ensure smooth development of Antaeus marine health
foods. In
recent years, the popularity of Antaeus marine health
foods is rising; the social influence of Antaeus
Group is increasing. We’ve gained a number of national
gold prizes, gold cups, and product awards. Among
others, our Eel Oil Blood-Fat Reducing Pill was
listed by the state Ministry of Technology into
the national and provincial New Product Program
in 2000. Our Eel Oil Capsule was listed into the
New Product Program of Guangdong in 2000 and 2001.
Our Leon Turtle Pill was listed into the New Product
Program of Guangdong in 2002. Moreover, our Leon
health foods and ETCP products was evaluated by
China Foundation of Consumer Protection as “Trustworthy
Brands”.
A Flawless Marketing
System & Matured Customer Network:
“Aiming
at market demand, focusing on marketing operation,
relying on talented personnel, and centering on
economic benefits” is the long-term market strategy
that Antaeus Group sticks to. To achieve faster
development, we will set up Antaeus speciality shops
in counties and Antaeus clubs in municipalities,
so as to shape a city-based and nationwide marketing
network. Antaeus
club is an important part in our marketing network.
It is not only a base for product show, personnel
training, consumption direction, and concept promotion,
but also a center for amusement and profound communication.
Antaeus club holds that, “Consumers are not only
gods but our families”. In the club, we provide
heartfelt, skilful and comfortable services to promote
the health principle and brand competitiveness of
Antaeus. Antaeus speciality shop is the terminal
of our marketing network. We strive to set up no
less than 2 Antaeus speciality shops in each county
nationwide and no less than 5000 speciality shops
by the end of 2010. If necessary, we provide vehicles
for speciality shops to enhance their service ability.
Meanwhile, we will establish more training bases
and elites’ apartment buildings. We attach great
importance to E-business operation. While serving
domestic market, we carry out product promotion
in Southeast Asia, Korea, Japan and Taiwan, so as
to bring Antaeus products to the world.
